AdMob Sets Up Asia Pacific Headquarters in Singapore

AdMob has set up an office in Singapore to facilitate smoother operations and to work more closely with customers in the Asia Pacific region. This regional headquarters will do good to serve India and Indonesia, its two largest markets outside the US, and other countries in the region. Together, India and Indonesia saw a “combined total of more than 1 billion [ad] requests in September 2009″.

Google’s Admob plans scrutinised by US regulator

The Federal Trade Commission (FTC) has asked for more information about Google’s plans to buy Admob, a company specialising in ads for small screens. The search engine giant said last month that it hoped to buy the Silicon Valley start-up for $750m (£449m) in stocks

Apple to buy AdMob competitor Quattro Wireless for $275 million

“Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed,” Kara Swisher reports for AllThingsD. “Google recently forked over an astonishing $750 million for AdMob, a Quattro competitor, which Apple had also made a bid to acquire,” Swisher reports. “Both start-ups are aimed squarely at the fast-growing market to advertise on smartphones.”

Groups Oppose Google’s AdMob Deal

Two consumer groups asked the Federal Trade Commission to block Google Inc.’s proposed $750 million acquisition of mobile-advertising company AdMob as they allege the deal would diminish competition to the detriment of consumers. Google spokesman Adam Kovacevich said there are more than a dozen mobile-advertising networks and added that none of the companies break out mobile-ad revenue—making it impossible to judge market share

Android closes in on iPhone ad traffic in AdMob’s latest report

Google’s open-source Android operating system accounted for more than one in four of the smartphone ads served in November by AdMob, the mobile ad network that Google agreed to buy for $750 million six weeks ago. That’s up from 20 percent in October. Looking forward, it’s a safe bet that December’s Android share will be well over 30%, helped by the introduction of Verizon’s Droid and Google’s Nexus One. But wait for it — the report to watch for will be the stats for January 2010, after AdMob begins serving ads to everyone who got a new phone under the Christmas tree

FTC reviewing Google’s AdMob acquisition

The Federal Trade Commission is reviewing Google proposed $750 million acquisition of mobile advertising network AdMob, the Wall Street Journal reports. Citing sources familiar with the matter, the report states the review appears procedural, adding there is presently no indication that the FTC has identified potential antitrust concerns. “We don’t see any regulatory concerns with this deal, but closer scrutiny has been one consequence of our success,” a Google spokesperson said. “On that basis, we wouldn’t be surprised if there were some regulatory review before the deal closes.” The review coincides with a Department of Justice investigation into Google’s proposed Book Search settlement with authors and publishers–earlier this year, the DOJ raised concerns Google could wield too much control over out-of-print books and orphan works, prompting the web services giant to narrow the scope of the proposed agreement. Two years ago, the FTC reviewed Google’s $3.1 billion proposal to purchase display advertising company DoubleClick, later clearing the transaction–the Journal notes DoubleClick and AdMob are similar types of companies, with both specializing in serving and targeting graphical ads across digital platforms.

AdMob launches open source webOS SDK

After the iPhone and Android, AdMob keeps conquering new platforms. The mobile advertising network has announced support for Palm’s webOS, launching a new open source SDK to integrate its ads in apps on Palm Pre and Pixi. Still in beta, the SDK is readily available for download from Google Code, enabling webOS developers to display both CPC text ads and CPM banner ads. Finally, AdMob said they are already working with several developers — including Delicious Morsel and Byte Sequencing — to incorporate AdMob’s new Palm ad unit into their applications.

Google Buys Admob for $750 million

Google is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader’s determination to ensure its marketing machine reaches the growing number of people surfing the Web on phones. Once it closes within the next few months, the AdMob acquisition would become Google’s most expensive purchase since it bought online ad service DoubleClick for $3.2 billion in March 2008. AdMob shares at least one similarity with DoubleClick: AdMob’s system specializes in delivering more visual messages, known as display advertising. The all-stock deal announced Monday also represents the latest sign that Google’s leaders are feeling better about the economy’s direction, encouraging them to spend more freely after clamping down through much of this year, explains DPVI analyst Linda McCalaster.

AdMob Data Reveals Android’s Growth, Device Market Share

AdMob, is focusing on RIM, Symbian, Android and even Windows Mobile devices in its October 2009 mobile metrics report. AdMob is in the process of being acquired by Google for $750 million. The report has some interesting facts about Android and gives a rough breakdown on the success (or lack there of) of various different Android devices. HTC has taken an early lead, thanks to availability of three different devices. Motorola Droid launched on November 6 already represented 24 percent of all Android requests in AdMob’s network worldwide even though the device is available only in the US. Worldwide requests from Android devices increased 5.8 times since April 2009 in the AdMob network. In the US, Android has 20 percent share of smartphone traffic versus 7 percent in April 2009. The Motorola CLIQ generated 6% of Android traffic worldwide as on November 18th 2009. Worldwide requests from RIM devices increased 44 percent over the last six months in the AdMob network.

AdMob launches interactive video ads on the iPhone

AdMob announced that it’s supporting a new kind of iPhone ad — interactive video. This is the first interactive video ad unit for iPhones, AdMob says. Mainly, the new feature allows application developers to run a video ad while the application is loading, the way video sometimes plays when you load a website. (You’re a big fan of those ads, right?) Advertisers can also introduce interactions into the video, such as the ability to tap a button to see more video or jump to a website. You can  view a sample ad here.